There’s a certain kind of frenzy that only Costco can generate. A new item shows up on shelves, someone posts about it on Reddit, and within 48 hours half the internet is making a special trip to their nearest warehouse. This February, the item causing all the commotion is a $12 bag of chipotle-seasoned chicken — and honestly, after looking into it, I get why people are acting like this.
But the chicken is just the beginning. Costco dropped a bunch of new products this month, and some of them are genuinely worth rearranging your weekend plans for. Let’s talk about what’s actually good, what’s getting overhyped, and what you should grab before it disappears.
The Chipotle Chicken Copycat That Started All This
The star of the show is Costco’s Flame Seared Chargrilled Chipotle Chicken. It’s a 2-pound bag of fully cooked, diced chicken seasoned with smoked paprika, chili pepper, dehydrated onion, salt, and sugar. It sits in the deli section, it costs roughly $12, and shoppers are calling it a dead ringer for the chicken you’d get at an actual Chipotle restaurant.
One Reddit user said it’s amazing and tastes just like Chipotle chicken but with less spice. That “less spice” part is either a pro or a con depending on who you are, but the general consensus online is that this chicken is the real deal. The obvious move here is a DIY burrito bowl night — rice, beans, corn salsa, sour cream, and this chicken. You’re feeding a family of four for way less than a single Chipotle order would cost, and nobody has to wait in that line.
The fact that it’s fully cooked is the key detail. You’re not seasoning anything, you’re not grilling anything, you’re barely even cooking. Heat it up in a pan for a few minutes and you’re done. For $6 a pound, that’s hard to argue with.
A Cookie Cake That Reddit Won’t Shut Up About
If you’ve spent any time on the Costco subreddit this month, you’ve seen people posting about the chocolate chip cookie cake. This thing weighs roughly 2.5 pounds and has four layers: chocolate cake, mousse, vanilla cake, and chocolate frosting, with chocolate chip cookie dough pieces scattered throughout the middle layers.
Redditor Eeeeeclair summed it up pretty well, saying the cookie dough pieces in the cream filling are exactly like the fudgy textured cookie dough in good ice cream, and that Costco did good on this one. That’s high praise coming from the Costco Reddit community, which is not exactly known for going easy on disappointing products. If you’re bringing dessert to something this month — a Super Bowl party, a birthday, a Tuesday — this is the play.
The Peanut Butter Monster Cookies Are a Sleeper Hit
While everyone’s distracted by the chicken and the cake, the Peanut Butter Monster Cookies are quietly becoming one of the best snack deals in the store. You get a box of 24 for $10.99. That’s less than 46 cents per cookie. Each one has a chewy brown butter base loaded with chocolate chunks, peanut butter chips, and candy morsels.
These went viral on social media almost immediately, and for good reason. Brown butter in a cookie is one of those things that sounds fancy but really just means it tastes richer and more complex than your standard grocery store cookie. At that price, you might as well grab two boxes. You know they’ll be gone before the month is over.
Poppi Soda Finally Lands at Costco
If you’ve been paying even a little attention to the soda world, you’ve seen Poppi everywhere. The prebiotic soda brand has been all over TikTok and Instagram for months, and now Costco is carrying the Everyday Icons Variety Pack. It’s 18 cans — six each of Wild Berry, Orange Cream, and Cherry Limeade — and each can has just 5 grams of sugar and around 30 calories.
This is a smart move by Costco, especially coming right after Dry January when a lot of people are rethinking their drink habits. Whether Poppi is actually good for your gut is a conversation for another day, but as a soda that doesn’t taste like a punishment? It delivers. The Cherry Limeade is the standout if you’re asking me, though the Orange Cream has a creamsicle vibe that’s really growing on people.
The Brownie Walnut Pie Nobody Expected
Costco’s bakery section has always been dangerous, but the new Brownie Walnut Pie is something else entirely. It has a graham cracker crust, a brownie filling, and a smooth chocolate ganache on top. That’s three layers of chocolate-adjacent richness in one dessert. It’s the kind of thing you buy for a dinner party and then eat half of in the car on the way there.
This is a limited item, so if you see it, don’t assume it’ll still be there next week. Costco’s bakery operates on a “grab it or regret it” basis, and this pie has all the signs of something that’ll disappear fast.
A Frozen Pizza With Paneer Tikka Masala? Yeah, It’s Real.
This one caught me off guard. Costco’s newest frozen pizza uses paneer tikka masala sauce as its base instead of tomato sauce. On top of that you get paneer cubes, green peppers, onions, and mozzarella cheese, all finished with garlic seasoning and a cilantro lime sauce. A two-pack runs about $18 in the freezer section.
Is this going to replace your go-to pepperoni pizza? Probably not. But if you’re the kind of person who likes trying weird stuff and seeing if it works, this is one of the more interesting frozen pizzas I’ve seen a major retailer carry. The mashup of Indian spices with an American frozen pizza format is either genius or chaotic, and honestly, it might be both.
The Steakhouse Caesar Dressing Made Without Seed Oils
This one is flying under the radar but deserves attention. The Steakhouse Caesar Dressing and Marinade is hitting select locations as a 2-pack of 12-ounce bottles. It’s made with 100 percent pure avocado oil — no seed oils — and reviewers are praising the flavor profile as garlic-forward with subtle parmesan and just a hint of anchovy.
The “no seed oils” thing has become a huge deal for a certain crowd, and finding a Caesar dressing that checks that box without tasting like cardboard is genuinely difficult. If this is good — and early reports suggest it is — expect it to sell out quickly in every store that carries it.
The Beef Hack That Could Save You Hundreds on Steaks
This isn’t a new product, but it’s a hack that’s been going viral on social media this month. Shoppers are buying the giant New York beef top loin from Costco — we’re talking a massive slab of meat that costs between $170 and $200 — and slicing it into steaks at home. Many people are getting over a dozen steaks from a single slab, which means the price per steak is dramatically lower than buying them individually.
You need a decent knife and a little bit of confidence, but the math really does work. Even if you only get 12 steaks from a $180 slab, that’s $15 per steak for quality New York strip. Try getting that price anywhere else. All you need is some freezer bags and a free Sunday afternoon.
Korean Shine Muscat Grapes Are the TikTok Produce Item of the Moment
TikTok has been obsessing over these for weeks, and now they’re in the Costco produce section. Korean Shine Muscat grapes are a premium table grape variety originally developed in Japan and now widely grown in South Korea. They’re bigger than regular grapes, they’re seedless, and people describe the flavor as almost candy-like — sweeter and more floral than what you’re used to from standard green grapes.
They’re not cheap compared to regular grapes, but the TikTok crowd has spoken, and these things are moving fast. If you see them, grab a bag. Worst case scenario, you have some really good grapes.
The Filled Heart Madeleines Are Surprisingly Legit
Valentine’s Day may have passed, but the Filled Heart Madeleines are still on shelves and worth picking up. The box includes six red raspberry madeleines filled with raspberry and three more with a chocolate drizzle and a chocolate hazelnut filling that tastes like Nutella. Shoppers are calling them moist and amazingly delicious, and the red madeleines use beet concentrate for coloring instead of artificial dyes.
These are the kind of small, thoughtful item that makes a Costco trip feel like a treasure hunt. You’d never go looking for heart-shaped madeleines, but once you see them, you can’t not put them in your cart.
What to Actually Prioritize on Your Next Trip
If you can only grab a few things, here’s the priority list: the chipotle chicken is the no-brainer at $12 for two pounds of ready-to-eat protein. The Peanut Butter Monster Cookies at under $11 for 24 are a stupid-good value. And the Poppi variety pack is worth trying if you haven’t yet.
Everything else depends on your vibe. The paneer pizza is for adventurous eaters. The cookie cake is for people hosting something. The beef top loin hack is for anyone willing to put in 20 minutes of work to save serious money on steaks. But whatever you do, don’t sleep on February at Costco. This is one of the better new product months they’ve had in a while, and the good stuff won’t last long.
